The Soutpansberg-Limpopo Birding Route covers the area from Blouberg to Kruger, Louis Trichardt, Venda, Thohoyandou, Tshipise, Musina, Mapungubwe area, Alldays and the Mogalakwena River. The Soutpansberg-Limpopo Birding Route is a non-profit organisation that was created to boost tourism and economic development in the Soutpansberg area as well as provide a vehicle to highlight the conservation importance of habitats and birds.
They offer travel information to bird-watchers, which including information on accommodation, birding sites, events, birding specials, bird lists, maps and travel advice. The Birding Route is also involved in community tourism projects and conservation projects. It is envisaged that the promotion of tourism to the Soutpansberg and Limpopo Valley, through the development of avi-tourism, will broaden and develop the market as a whole and create opportunities for rural socio-economic development. Thus the birding route offers a means through which rural communities, that would otherwise not have the funds to promote their own destinations, can profit from their association with the larger marketing platform. The increase in tourism to the area will have spin-offs for secondary markets such as local craft producers and other service providers, such as shops, cafes and restaurants.