Ladysmith Tourism succeeded the former Ladysmith Publicity Association that dissolved at the end of 1996. Ladysmith Tourism operates from the information office in the Siege Museum.
Ladysmith Tourism’s Purpose:
To optimise the tourism potential of Ladysmith/Emnambithi through:
- Marketing and information efforts;
- Facilitating satisfaction of customer needs;
- To encourage and promote establishments and amenities; and
- To encourage responsible tourism in order to balance environmental, social, cultural and economic goals of Ladysmith.